Check out several revamped websites by Creative Compass for small business owners of varying industries including a gourmet caterer, physical therapist, psychotherapist, sports academy, and photographer. Your website is the first impression a potential client receives from your business, so it's crucial that your website sends the right message within an initial glance. Is your business making a good impression to your online visitors?
The first step in assessing your digital presence is to use tried and true digital marketing benchmarks. Listed below are several must-haves your website needs to help win over leads. Each industry may vary based on business type so please keep that in mind when reviewing this list.
1. Clearly Displays Your Business Name & Services
This is kind of a no-brainer but you would be surprised at how many websites there are on the web that don't clearly present the name of their business and/or the services they have to offer. Use large legible typography to communicate who you are and what you do to potential customers who are sizing up your site.
2. High Quality Images & Videos
A picture is worth a thousand words and if your website has low quality imagery or videos it can really turn off someone looking for quality work. Make sure to use photos that are a higher resolution while not too large that it takes forever to load on your site. If you have the option to use video go for it because the moving picture can be more captivating right off the bat and hold the viewers' attention for a longer period of time.
3. Linked Social Media Accounts
Sharing your social media channels on your website in several places adds to your credibility as a business. Be sure to include each channel's icon and link it for easy access to your other platforms. Try adding your social media linked icons to the header, footer, contact page, as well as pinning them to the side margins for leads to easily navigate to.
Therapist Website - Before & After
Danette Montoya was in need of a professional digital presence for her psychotherapy services so Creative Compass provided a complete brand design package. "The Full Package" for her included a new logo, photoshoot, web design, SEO services, and copywriting to name a few. Within one week of the brand's refresh completion she booked a new client who found her on Google and was hired to speak at an industry conference in Chicago.
Catering Website - Before & After
Creative Compass was hired to attract more corporate and high-net worth clients with an updated website, blog, venue/vendor micro-site, email marketing tools, and search engine optimization. Today, Laura Ashley Catering ranks number one on Google, acquired more corporate clients, and caters for nationally-recognized organizations.
Sports Academy Website - Before & After
Elite Athlete Sports Academy was ready to refresh their brand with a new logo and website. Creative Compass modernized their existing logo and created a eye catching site using animations and a high contrast palette.
Photographer Website - Before & After
This San Diego-based photographer needed a website refresh to showcase his exceptional photography for high-end clients. The site features an organized portfolio, integrated booking platform, and Vimeo gallery. The website includes image and text animations throughout with a striking look to evoke sophistication. Creative Compass also provided social media services.
Physical Therapist Website - Before & After
Creative Compass helped Desk Unrest from the company’s inception. The scope of services included developing naming concepts, brand messaging, web design, info-graphics, email newsletters, SEO, blog content, and social media marketing. Desk Unrest educates and empowers its audience on the benefits of physical therapy. The mission of the company is to revolutionize corporate wellness by delivering physical therapy where pain arises - the desk.