Small Business Branding Essentials

Here is a quick breakdown of small business branding essentials you need for your new business.

1. Compelling Name

This may come as a "no-brainer," but any business needs a memorable name within two seconds of being seen. A great name comes from a great concept or your namesake with a specifier to follow such as Danette Montoya Psychotherapy.

Danette Montoya Psychotherapy website and small business branding by Creative Compass.

2. A Striking Logo

Whether you're a new entrepreneur or an established business, a polished logo will give potential customers a positive first impression. Make sure your logo is not too detailed when viewing as a quarter size, and if it is consider creating alternate logos like we did at Creative Compass. 

Creative Compass brand guide

3. A Website that Works for You!

Make sure your website can collect leads by having a custom contact form with automated responses, a newsletter subscription option, able to take online bookings, integrated marketing features, and ecommerce if that applies to your business. Also, make sure that your website is mobile responsive!

Oak & Ashe unique venue website designed by Creative Compass.

4. Matching Marketing Materials

Once you have your brand name, logo, and website dialed in then it's time to create a cohesive marketing kit including business cards, QR code signage, physical and digital banners, packaging, etc. If your not sure exactly what your marketing needs are, then book a complimentary consultation with Creative Compass here.

5. Updated Social Media Profiles

Now that you've created your marketing kit, be sure to update your Facebook Page, Instagram, Google Listing, Yelp, and any other marketing platforms you plan to use for your new venture!